Nielsen-Massey Vanillas


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Beth Nielsen has directed the international company since returning to the family business in 2006. Being an entrepreneur at heart, she founded and operated her own successful business prior to rejoining the family business. In early 2009, she was named Chief Culinary Officer, responsible for Nielsen-Massey's international operations, and the food service division including sales and recipe application, research and development.

Since her return, Nielsen-Massey has successfully launched a new line of premium flavors and pure extracts. Under her guidance, in celebration of the company's 100 year anniversary, the company self-published a cookbook, A Century of Flavor. An annual sponsor of the National and World Pastry Team Championships, its Team USA won the gold in 2008, bronze in 2009, and gold in 2011. Additionally, Beth has been the guest speaker at many conferences, seminars and culinary schools, educating chefs and attendees about Nielsen-Massey's products. She offers innovative and creative ways to incorporate the products in both sweet and savory recipes, mixology and beauty products.

Beth holds degrees in Psychology, Spanish and Music from Denison University in Granville, Ohio. She also studied International Business and Language at one of Europe's top business schools, Esade.

For about a decade, she was a manager in restaurants in resorts and fine dining. As the financial controller and director of marketing, she was part of the executive team opening 5 restaurants of a Nation's Restaurant News Hot Concepts winner.

Beth is a member of the Illinois Manufacturing Association, Catersource and a member of the Loyola University Family Business Center. Nielsen-Massey was the recipient of the Center's Small Family Business of the Year Award in 2006. In line with her entrepreneurial spirit, love for food and avid support of the environment, she is active in several organic/local/sustainable environmental organizations and a member of the Organic Trade Association.

She spends her free time playing and experimenting with Nielsen-Massey extracts and products in the kitchen and tending to her organic vegetable and herb garden.

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